How Hotels Can Boost Revenue with Smarter Parking Solutions

For many hotels, parking has long been treated as an afterthought, an amenity offered to guests, managed through outdated systems, or simply handed over to third parties. But in today’s market, parking is no longer just an add-on. It’s an integral part of the guest journey, a vital revenue stream, and a core operational element that hotels can and should manage with the same attention as their rooms.

Parking: A Core Part of the Hotel Experience

Hotels invest heavily in their rooms, restaurants, and event spaces, but car parks are often left behind. The result? Lost revenue, inefficiency, and a fragmented guest experience. Guests expect every part of their stay to be seamless, from booking their room online to checking out with a tap. Parking should be no different.

When hotels outsource parking, they lose both visibility and control. Rates are often set without consideration of guest loyalty or brand experience, spaces are left underutilised, and hotels miss the opportunity to integrate parking into their broader operations. It’s like running a five-star hotel with a two-star check-in process; it doesn’t align with guest expectations.

KERB changes that. By becoming the hotel’s parking system of record, KERB gives properties the same control and visibility over their car parks that they already have over their rooms. Parking is no longer an afterthought; it becomes an asset that the hotel fully manages, optimises, and grows.

What Smarter Parking Looks Like with KERB

Smarter parking isn’t just about digitising tickets or automating payments. It’s about embedding parking into the hotel’s core operations so that every guest, staff member, and space is accounted for. With KERB, hotels can:

• Integrate parking into the booking journey – Guests can reserve parking at the same time they book their room, ensuring availability and removing uncertainty.
• Manage spaces in real time – Whether for guests, staff, EV charging, or event attendees, hotels can see how their car park is being used and reallocate instantly.
• Streamline payments and validations – every guest pays or validates their parking directly on their phone. No paper tickets, no queues at reception.
• Optimise operations – Hotels can track demand patterns, set dynamic pricing, and reduce wasted capacity without relying on manual oversight.

This isn’t a bolt-on. It’s the digital backbone of a hotel’s parking operations, ensuring every space is maximised and every user has a smooth experience.

The Cost of Doing Nothing

To understand the impact, consider a 200-room hotel with 100 parking spaces. Without an integrated system, guest demand is only partially tracked, staff parking is often informal, and unused spaces remain invisible. Outsourced operators may fill some of the gaps, but the hotel loses both control and revenue.

Now imagine the same hotel with KERB:

• Guests book their space when reserving their room.
• Staff parking is managed digitally, with allocations visible at all times.
• Spaces left unused are made available for local office workers or event-goers at set times.
• EV chargers are booked and billed within the same system.

Every space is visible. Every transaction is tracked. Every user has a frictionless experience. The difference isn’t incremental, it’s transformational.

Why Integration Matters More Than Add-Ons

Hotels have learned that fragmented systems create fragmented experiences. Just as a modern property management system connects reservations, housekeeping, and billing, parking should be integrated rather than bolted on.

When parking is treated as a separate system, it creates:

• Operational inefficiency – Staff spend time troubleshooting tickets or allocating spaces manually.
• Poor guest experience – Guests face delays, confusion, or unexpected charges.
• Revenue leakage – Valuable parking spaces sit empty, leaving potential income unrealised.

KERB eliminates these pain points by being the central solution. Everything is managed in one place, giving hotels full visibility and guests a seamless experience.

Preparing Hotels for the Future of Travel

Urban mobility is changing fast. EV adoption is rising, guests expect digital-first interactions, and sustainability pressures are growing. Parking is no longer just about where cars sit; it’s about how hotels adapt to new modes of travel.

With KERB, hotels can:

• Manage EV charging as part of their core parking operations.
• Allocate spaces flexibly between guests, staff, and local users.
• Capture data to understand demand and make smarter decisions.
• Stay competitive by offering the digital-first experience today’s travellers expect.

Parking as a Competitive Advantage

For too long, parking has been overlooked as a meaningful part of the guest journey. Yet, the moment of arrival sets the tone for the entire stay. If parking is stressful, confusing, or disconnected from the rest of the hotel experience, guests notice.

Hotels that integrate parking with KERB not only unlock revenue but also strengthen loyalty. Guests arrive smoothly, staff operate efficiently, and the hotel retains full control over an asset that has too often been undervalued.

You wouldn’t outsource your rooms or run them on outdated systems. So why do it with your parking? With KERB, hotels can bring parking into the heart of their operations, maximising revenue, improving guest satisfaction, and positioning themselves for the future of travel.

Want to see how KERB can work for your hotel? Book a demo today at www.kerb.app/book-a-demo

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